New countries, new industries, new partnerships? How can brands transform to resonate in a global playground?
Diverging visions, distinct cultures, diverse capabilities? How can we create a unified identity that is more powerful than the sum of its parts?
New structure, new business models, new direction? How do we design for monumental change?
“Brandlucent gained a deep understanding of who we are and who we are striving to become as a company.
That piece is essential when building your brand and they nailed it!”
CRAIG SLACK
CEO & CO-FOUNDER, INVERO
Align your stakeholders through design
Reposition your organisation for success
Stand out and command instant recognition
Leapfrog the competition
Redefine your company for future goals
Expand your brand across new markets
Progress with unity after mergers & acquisitions
Accelerate your growth
Unveil your next-level brand to the world
Launch an engaging brand experience
Captivate clients, team members and new talent
Build brand love
We helped Turbulent leverage their brand to grow from $7M to $20M*
“The brand has created a consensus between the owners, it’s invaluable for us. We now have a better way of selecting clients and nurturing the right opportunities.
The opportunities that Brandlucent helped define became the key.
As a result we have experienced:
MARC BEAUDET
CEO, TURBULENT
300%
company growth
Increased revenue &
better margins
Faster decision
making
Increased market
differentiation
Ready to take your brand
to new heights?
Our proven methodology has resulted in monumental results for our international clients, all while working within fixed prices and fixed timelines.
We are a team of business-focused creatives driven to deliver high-impact work. We revel in a strategy-based approach that works from the inside-out to craft authentic experiences.
Learn how we can take your brand beyond belief?
Yes and no (it depends). We always believe in investing in your brand. As a startup, you will need to have a professional look and feel, and clearly understand your vision, mission and values. Customers and investors look for this in making their decision to choose you over your competitors.
That said, you might not yet have the money or resources yet to work with a professional branding agency in defining the positioning your business.
Sometimes it could be better to invest less on your brand upfront (knowing the drawbacks) and deploy these resources elsewhere in your company in the short term.
You can aways revisit your brand later in your company’s evolution and leverage your recent market experience to build your brand.
It depends...marketing is such a big area of focus that it includes so many disciplines from content creation to digital advertising, graphic design to SEO. It really depends on what you are looking for.
Our philosophy is the "expert model". Companies should engage experts for each of the areas they need help in instead of a single agency working on everything. We have yet to see one company to be able to do it all (at the level we expect for our clients).
At Brandlucent we focus solely on the branding side of marketing (specifically defining or redefining your brand) and the immediate areas related to this. We want to be your go-to person for everything branding related and we leave the rest of the marketing areas to our respective expert colleagues.
Branding (to us) begins with the core messaging and positioning of your brand including defining your mission, vision, values and brand voice.
Next, we look at your company or brand name to ensure it is in line with your new strategy.
The following stage includes refreshing your brand logo, typography and accompanying visuals. It is important for us to provide you with tools and guidelines you need as well to ensure you can continue to present a consistent look and feel in all your publications.
As a final step, we help companies with their only experience or touchpoints, specifically their website which incorporates all the areas we have just crafted together (it's a perfect cocktail of your content, design and brand experience coming together) to produce an amazing authentic brand experience.
At this point we feel branding (the part we call branding) ends and now it moves into the realm of broader marketing and brand management - as you are no longer defining your brand elements but are focusing on the delivery of these elements.
Brandlucent steps to the side at this point and has a guided handover to your internal team or external marketing agency. Don't worry, we are here to help guide you on the right approach based on your branding goals!
